About dhartii

Founded in 2024 by Talween Saleh, dhartii is an ethnic wear label rooted in heritage and reimagined for the now. With collections designed for women who want their clothing to reflect both cultural identity and contemporary lifestyle, dhartii offers a refined edit of affordable luxury rooted in craftsmanship, elegance, and everyday versatility.

From festive wear to functional separates, dhartii is where legacy meets luxury without the markup.

dhartii is Redefining Indian Ethnic Fashion with Affordable Luxury that Speaks to the Modern Woman

India’s fashion narrative is evolving, and leading the charge is dhartii, an emerging ethnic wear brand founded by Talween Saleh, a luxury retail professional turned entrepreneur. dhartii is bringing a bold new perspective to Indian ethnic fashion by blending age-old tradition with contemporary elegance, while making luxury accessible to a wider audience of women.

With India’s cultural revival gaining momentum globally from international runways to streaming platforms and social media, dhartii recognizes a growing desire among women to reconnect with their roots through what they wear. dhartii is more than a clothing brand; it’s a movement of cultural confidence, modern femininity, and self-expression.

The New Language of Indian Wear

dhartii offers a curated range of Co-ord sets, Suit sets, Anarkalis, Sharara sets, fusion sets, sarees, and Ready-to-stitch options — each piece designed with thoughtful detail, wearability, and statement-making elegance. The brand’s collections are tailored for the modern Indian woman aged 18 to 50, catering to both her everyday needs and celebratory moments.

Breaking away from the notion that Indian wear is reserved only for weddings and festivals, dhartii pieces are designed for office lunches, travel, intimate gatherings, festive brunches, and everything in between.

“We’re creating ethnic wear that women can truly live in — clothing that’s rooted in tradition but fits seamlessly into their everyday lives,” says Talween Saleh, Founder & CEO. “At dhartii, we believe in dressing the Indian woman not just for occasions, but for who she is — bold, proud, and always evolving.”

Founded on Passion, Built for Scale

The story of dhartii began with Talween’s journey in luxury retail, where she observed a widening gap between high-end couture and mass-produced ethnic wear. Seeing a need for high-quality, design-forward Indian clothing that was both versatile and attainable, she launched dhartii with a clear mission:

To celebrate India’s design heritage through a new-age lens — one that prioritizes comfort, individuality, and cultural continuity.

dhartii’s aesthetic draws from traditional Indian silhouettes but reinterprets them for the modern consumer, with streamlined cuts, breathable fabrics, rich hues and artisanal accents that elevate the everyday without overwhelming it.

A Brand for a Global Generation

From Instagram feeds to red carpets, Indian wear is reclaiming space in fashion’s global spotlight. dhartii taps into this cultural resurgence with a brand identity that feels aspirational yet relatable. The label has quickly built a strong pan-India customer base, with increasing traction from international shoppers looking for refined Indian clothing with global appeal.

With a digital-first approach, dhartii continues to scale its e-commerce presence while exploring strategic collaborations and pop-up formats in key cities. Plans for retail expansion and international shipping are currently underway.

“Women no longer want to choose between tradition and modernity — they want both. That’s the space dhartii proudly occupies,” adds Talween.